Branding a Nation: Marketing on a global scale
Nation and place branding has become an increasingly popular tool with policy makers around the world, but the concept has some high-profile detractors who suggest it’s little more than hot air.
The Advertising Agency of the Future
The future of advertising is coming, but it won’t be totally dominated by AI-powered machines. Humans will still play a role as the power of machine learning technology is still lacking.
How 3D Printing Could Become the Unexpected Savior of the Great Barrier Reef
3D printing is being used to create prosthetic coral that could help to rebuild sections of the Great Barrier Reef, which has lost more than half of its coral since 1985.