What You Need to Know about AI in Advertising
AI is making waves in media and advertising, with agencies around the world desperate to incorporate the latest, cutting-edge technology to stay ahead of the game.
Why Kindness Makes for Better Business
Forget ROI (return on investment). There’s a new currency in town. ROK – return on kindness – is making its way into the lexicon.
User Experience (UX) is in high demand because organizations see UX as a competitive advantage, expert Jessica Ivins explains.
Jessica Ivins, a faculty member at Center Centre, knows all about UX. She had a virtual sit-down with V1 to discuss where UX has been and where it’s going. Among the key themes she says are customization and clarity, especially as companies continue to discover UX’s benefits.