A New Generation of Work
Younger generations are bringing a new approach to the workforce, and organizations wishing to attract the next wave of top talent will need to adapt accordingly, say experts.
The Inside Track on Place Branding with José Filipe Torres
In an exclusive interview, V1 speaks with CEO and founder of Bloom Consulting, José Filipe Torres, about the perceptions, misconceptions and efficacy of place branding.
CEOs: Technology to look out for in 2018
CEOs have mixed feelings about the impact that technology will have on the business world in 2018, with some more prepared for disruption than others.
Branding a Nation: Marketing on a global scale
Nation and place branding has become an increasingly popular tool with policy makers around the world, but the concept has some high-profile detractors who suggest it’s little more than hot air.
A Disruptive Match Made in Heaven
The future of business could be collaboration between startups and established corporations. In fact, some analysts believe this type of relationship will be vital for all companies in the coming years.
The Top Tech Trends in Sports and How They Affect the Fans
What happens when the NFL and Microsoft team up? Lots of new technology for coaches and football players. RFID chips can track players’ stats, and that’s only the start.
What You Need to Know about AI in Advertising
AI is making waves in media and advertising, with agencies around the world desperate to incorporate the latest, cutting-edge technology to stay ahead of the game.
Why Kindness Makes for Better Business
Forget ROI (return on investment). There’s a new currency in town. ROK – return on kindness – is making its way into the lexicon.
UX as a competitive advantage: An interview with Jessica Ivins
Jessica Ivins, a faculty member at Center Centre, knows all about UX. She had a virtual sit-down with V1 to discuss where UX has been and where it’s going. Among the key themes she says are customization and clarity, especially as companies continue to discover UX’s benefits.